Toque & Canoe is an online journal exploring all that is Canada with contributions by award winning writers, photographers and artists.
ROLE
Logo refresh
Art Direction
User Experience Design
Responsive Web Design
PARTNERS
Justin Luk – Development
The Challenge
Toque and Canoe was an established online travel journal who was quickly outgrowing it’s dated non responsive site. They needed a new site that would work across devices and do justice to their amazing written and visual content.
The Approach
.highlight their very engaged social audience. Little quirks add to personality like the maple leave that moves position from page to page. If you are looking to travel in Canada, (even if only from your armchair) this is a must read.
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IDENTITY
The logo was updated by removing gradients and simplifying for a cleaner web presence.
