It was a joy to work on the campaign for Ontario’s Highlands, the region of Ontario where I grew up. To entire people to come visit the region during the snow winter months we appealed to their inner child. Remembering those days when snow was a hoy not a pain. Taking the time to wander with no agenda and just explore. These notions tie in perfectly with the rural charm of the region, far from the hectic pace of the city. We took a nostalgic yet modern approach, taking inspiration from cosy winter sweaters and mitts and all the things you need to go play outside.