Droplet makes luxurious handmade organic home goods, such a towels and blankets. They needed a brand that communicated the high-end quality of their products and the company’s commitment to simplicity.
ROLE
Identity Design
Logo Design
CREDITS
Towel photography – Brit Gill
The solution
We created an elegant and simple typographic logo that would work well in all kinds of applications: silk screened on boxes, embroidered on tags, and printed on cards. A supporting droplet icon and pattern supports the identity system, adding a playful touch when used on tissue paper and a subtle branded element to card stock and other paper materials.
