The Noel Asmar brand is a fashion powerhouse spanning 3 separate industries (fashion, equestrian and uniforms) under one brand umbrella. I was tasked as creative lead to develop campaigns and seasonal lookbooks with all 3 brands in collaboration with their in house team and photographer Candace Meyer.
Art Direction – For campaign
Art Direction – For E-commerce
Design & Layout
Candace Meyer – Photography
Noel Asmar in-house team – Design
Noel Asmar Fashion brings the same technical quality of their equestrian line to a fashion collection that is made to move. The campaign was centred around this idea, timeless. versatile pieces that move with you throughout the day. This concept was brought to life through photography featuring bikes, the urban landscape and some adorable mini ponies as a reference to the lines equestrian roots.