Beaners Fun Cuts

Client: Beaners Fun Cuts
Services: Design, Illustration

Beaners Fun Cuts is a kids-focused hair salon in Calgary, Alberta. They needed new packaging for their hair care products that would appeal to both the kids who would use the products and the parents making the purchasing decisions. We created a cohesive packaging system that would work across multiple product types and sizes, with custom illustrations that could be used for a range of brand and marketing materials as well.

ROLE
Packaging Design
Illustration

PARTNERS
Basia Wabik – Production design

THE DETAILS

Fun for parents and kids.

Clear custom icons and playful illustrations were created in a way that was simple but functional. Colour calls out the part of the haircare process. (red for cleaning, blue for conditioning and green for finishing). Custom icons call attention to the brand promise and as some extra fun for the kids a beaners hat was hidden on a different character on each bottle.