Toque & Canoe

Client: Toque & Canoe
Services: Brand Design, Web Design, Illustration

Toque & Canoe is an online journal exploring all that is Canada with contributions by award winning writers, photographers and artists.

Logo refresh
Art Direction
User Experience Design
Responsive Web Design

Justin Luk – Development

The Challenge

I was delighted to work on the new site for award winning Canadian travel blog Toque and Canoe. With a subject matter close to my heart (exploring Canada!) this was an easy project to dive into and get excited about. I was tasked with designing a whole new site that was responsive and did justice to the amazing long form content and incredible imagery and highlight their very engaged social audience. Little quirks add to personality like the maple leave that moves position from page to page. If you are looking to travel in Canada, (even if only from your armchair) this is a must read.


I also updated the logo by removing gradients and simplifying for a cleaner web presence.