Supported Soul

Supported Soul partners with designers, artists and brands to create yoga mats that are beautiful and different. Each product run is limited, so customers know they are buying a rare mat with designs that can’t be found elsewhere.

ROLE
Yoga Mat Design & Illustration

CREDITS
Photography: Supported Soul

The Challenge

Supported Soul was looking for yoga mat designs that would stand out and feel unique.

The Approach

For the initial run of mats, we created two designs: the gradient mat and the surf mat. Both versions took an abstract approach intended to bring a sense of freshness and calm to a person’s yoga practice.

These initial designs sold out quickly, and Supported Soul asked us to create new designs for a number of other mats. This gave us the opportunity to play a bit more with style and bring in photography, pattern and illustration.

Kids Mats

When Supported Soul asked us to help design mats for their Kids’ line, we were beyond excited. We started by producing two animal and environment themed mats—the forest mat and the ocean mat—in both a round and traditional rectangular shape. This allowed us to create a family of animal elements that could potentially extend into a larger theme for the Supported Soul Kids’ line as more products are introduced.