SHAW FILL THE FOODBANKSAdvertising
One of my favourite projects for Shaw was the Fill the Foodbanks video. I storyboarded and art directed the video working with a talented writer and animator. The video was created to raise awareness about the Shaw Fill the Foodbanks campaign with the promise that for every You-Tube view (up to 250,00) within the month, Shaw would donate $1 and Campbell’s Canada would donate one pound of food. The goal was reached, resulting in $250,00 and 250,000lbs of food being donated to the Canada Foodbank.