Born Colorado

Client: Born Colorado
Website:
Services: Branding, Identity Design, Collateral design

Born Colorado is a craft brewery located in Calgary, AB. The founders wanted to capture the spirit of their home state and bottle it up for Calgarians, introducing the adventurous culture across the border to beer lovers looking for something fresh and exciting.

ROLE
Identity Design
Art Direction

CREDITS
Photography – Born Colorado

The Challenge

Born Colorado required an identity that reflected the sense of place of two distinctly different locales: Colorado and Calgary.

The Approach
IDENTITY DESIGN

We began by designing several distinctly different logos that could be used in a range of lifestyle apparel items. This logo family centred around the letter “C,” representing both Colorado and Calgary, and the Rocky Mountains that both locations share. Through this process, a primary logo emerged as a frontrunner identity that could be used across the brand. This master logo is simple and strong, and reflective of the overall spirit of the brand: crisp, clean, bold and fresh, like brisk mountain air.

An additional variation on this primary logo was created to represent the Born Colorado Members’ Club.

The colour pallet was kept a strong and minimal black and white, with pops of colour to differentiate between the varieties of beer the brewery produces. The beer can design is bold and simple—to better catch the eye on a busy retail shelf.