Fashion with purpose
The Noel Asmar brand is a fashion powerhouse spanning 3 separate industries (fashion, equestrian and uniforms) under one brand umbrella. I was tasked as creative lead to develop campaigns and seasonal lookbooks with all 3 brands in collaboration with their in house team and photographer Candace Meyer.
Client: Noel Asmar Group
Role:
Art Direction – For campaign
Art Direction – For E-commerce
Creative Strategy
Design & Layout
Shoot Production
No matter the season or product line, artistry and movement are always a part of the Noel Asmar family of brands.
We have had the creative pleasure of working with Helen for several years on a variety of campaigns across our portfolio of brands. Her work is edgy, on-point, always inspiring and emotionally connected. Helen offers a full 360 package if needed.
Noel Asmar
Founder
Noel Asmar Group
For spring 2022 Q&A created an equestrian themed scarf design that was printed onto silk scarves. The design was broken apart and used through marketing materials for the season as well.
Art Direction - FW-2022
Photography by Alan Chan at Very Polite
