Lewiston Ultra events is a family of ultra distance race events held in BC and Alberta. For Lewiston Q&A created a main company logo and a suite of race logos. Each logo has it’s own distinct look and personality, while a bold flat geometric style and shared colour palette ensure they work well together.

Playful spot illustrations, beer packaging and collateral were also created to help promote the races.

Going the distance

Client: Lewiston Ultra Events
Role: Identity design, Logo design, Design, Collateral design, Beer Packaging design