Kosa is a new concept that opened in Calgary combining a gourmet cafe, healthy grocery and nutrition counselling. The needed an identity that spoke to their unique position. The overall look is clean yet organic. This isn’t your hippy health food. Bold modern lines contrasting with tactile materials like kraft paper make the brand modern while still speaking to the values of environment and health. The identity package included logo design, brand guidelines, collateral design and signage and exterior/interior store graphics.